The Women's Movement

A new consciousness of the inequality of American women began sweeping the nation, starting with the 1963 publication of Betty Friedan's best-seller, The Feminine Mystique, which explained how many housewives felt trapped and unfulfilled, assaulted American culture for its creation of the notion that women could only find fulfillment through their roles as wives, mothers, and keepers of the home, and argued that women were just as able as men to do every type of job. In 1966 Friedan and others established the National Organization for Women, or NOW, to act for women as the NAACP did for African Americans.[55][88]

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